Browse your car: BMW in January launched an augmented reality app, developed by Accenture, that will enable anyone with a Google Tango-enabled handset to take a virtual tour of a BMW i8 or i3 designed to their specifications. — AFP Relaxnews
The overwhelming majority of consumers are now happy to look to the Internet when researching a car to buy. However, men are twice as likely as women to feel confident enough to complete the entire car shopping journey online.
According to eBay Advertising, 87% of those in the market for a new set of wheels cite the Web as a crucial part of the car shopping process, whether checking price comparison sites or reading reviews.
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