Mattel partners with parenting website to expand China presence

  • TECH

  • Friday, 17 Feb 2017

Online learning: Barbie maker Mattel Inc said it would partner with Chinese parenting website Babytree to create an online learning platform for early childhood development. — Reuters

Barbie maker Mattel Inc said it would partner with Chinese parenting website Babytree to create an online learning platform for early childhood development, the latest in the No. 1 US toymaker's push into China.

The partnership with Babytree announced on Feb 16 comes two days after Mattel said it would sell its products on Chinese e-commerce giant Alibaba Group Holding Ltd's online marketplace Tmall.

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