Millennials are driving ‘cord cutting’ and redefining ‘TV’

The Netflix logo is pictured on a television remote in this illustration photograph taken in Encinitas, California, U.S., January 18, 2017. REUTERS/Mike Blake

When it comes to cutting the cord – to traditional phones and cable services – there's no advocate group stronger than the millennials, according to the market researchers at GfK MRI. 

The young adult millennial (ages 18-34) crew accounts for "nearly half" (43%) of the US cordless population – defined by GfK as those who have never had cable, satellite or fibre-optic cable service and those who have cut the cord. And 30% of US millennials are now cordless, compared with just 16% of Boomers.