Feb 4, 2017; Houston, TX USA; General overall view of New England Patriots and Atlanta Falcons helmets and NFL Wilson official Duke Super Bowl LI logo football at NRG Stadium. Mandatory Credit: Kirby Lee-USA TODAY Sports/Reuters
BEIJING/LOS ANGELES: As millions around the world settled into couches and tuned into the Super Bowl on big-screen TVs on Feb 5, fans in China would have been watching the American football championship on mobile phones and tablets – on their way to work.
The National Football League is looking to score with audiences in China, where the game started during morning rush hour, via a push on social media. For the first time, the Super Bowl streamed live on popular messaging platform Sina Weibo.
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