Chinese e-commerce company Alibaba has entered into a digital partnership with the International Olympic Committee (IOC) that will see it customise the Olympic Channel for a Chinese audience.
The digital partnership was announced in Davos on Jan 19 and will run through 2028.
Already a subscriber? Log in.
Win a prize this Mother's Day by subscribing to our annual plan now! T&C applies.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
