A WeChat logo is displayed on a mobile phone as a woman walks past as she talks on her mobile phone at a taxi rank in this picture illustration taken July 21, 2016. Picture taken July 21, 2016. REUTERS/Siphiwe Sibeko/Illustration
BEIJING: China's largest mobile social media network WeChat is offering its 768 million users a function which allows them to by-pass app stores such as Apple's.
The launch of "Xiaochengxu", which translates as "mini programs", challenges Apple founder Steve Jobs' idea of an app store overseen by the maker of the iPhone, the device which marked its 10th anniversary on Jan 9.
