LAS VEGAS: Ford Motor Co is expanding the use of Amazon.com Inc's Alexa personal assistant in its vehicles to allow drivers to talk to their cars – demanding anything from a nearby cheeseburger to a weather forecast – marking a leap by the Detroit automaker to incorporate a technology initially targeted for home use.
The expanding alliance between Ford and Amazon, announced on Jan 4 at the CES tech show in Las Vegas, underscores the importance to both automakers and internet commerce companies of connecting consumers on the move to a richer array of digital services.