SAN ANSELMO, CA - MAY 09: The Facebook website is displayed on a laptop computer on May 9, 2011 in San Anselmo, California. An investigation by The Pew Research Center found that Facebook has become a player in the news industry as the popular social media site is driving an increasing amount of traffic to news web sites. (Photo Illustration by Justin Sullivan/Getty Images/AFP== FOR NEWSPAPERS, INTERNET, TELCOS & TELEVISION USE ONLY ==
NEW YORK: Facebook and Google are about to swallow the ad world. The two Silicon Valley titans are expected to account for nearly half the US$270bil (RM1.21tril) budget for digital advertising in 2018.
Such dominance makes it harder for starry-eyed startups to build sustainable businesses.
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