Mercedes will be making the ‘CASE' for autonomous driving, ride-sharing electric mobility and the car as an element of future healthcare when the doors to the 2017 International Consumer Electronics Show (International CES) open in Las Vegas on Jan 5.
CASE – Connected, Autonomous, Shared & Service and Electric Drive – is the carmaker's newly created corporate strategy for bringing together all of the megatrends that are set to disrupt the traditional concept of the privately owned, gasoline-powered motorcar. And, of course, ensuring that Mercedes is at the forefront of any innovations regarding these changes.