LOS ANGELES: Self-described Snapchat power user Michael Platco received a neon sign bearing his name from social media rival Instagram. And a different video app emails him every week, hoping he tries their services and brings along his 500,000 Snapchat contacts.
Naturally, he'd expect Snapchat maker Snap Inc to call – or even just respond to his e-mails – to ensure it doesn't lose his videos, sponsors and fans to a competing service. Instead, the world's fifth most popular mobile app has warned him to follow its rules and briefly deactivated his account.
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