epa05163135 A reporter takes a smart phone photo of Republican presidential candidate, US billionaire Donald Trump during a press conference at the Hanahan City Hall in Hanahan, South Carolina, USA, 15 February 2016. Trump called conservative candidate, Texas senator Ted Cruz 'the most dishonest politician' he had ever met. The South Carolina Republican presidential primary is held on 20 February 2016. EPA/RICHARD ELLIS
WASHINGTON: Donald Trump derided the use of data and technology tools for his presidential campaign – but those techniques might well have propelled him to victory.
Trump’s stealth digital campaign, thrown together hastily in the final months of the campaign, allowed the Republican billionaire to fine-tune his message and reach voters in crucial Rust Belt states that gave him an Electoral College majority.
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