epa05152403 (12/18) A Thai Buddhist monk (R) and two other men use their mobile phones inside a shopping mall in Bangkok, Thailand, 12 October 2015. Excessive mobile phone usage has been a common global phenomenon in the 21st century, with some studies going as far as to label it an addiction; and with 87.5 million mobile subscriptions among the country's 67.2 million inhabitants, Thailand is no exception. As many users often buy multiple phone numbers, it isn't surprising that the number of mobile phone subscriptions is higher than the country's entire population. Worldwide mobile phone subscriptions in 2018 are expected to reach 4.5 billion due to a notable increase in the number of smart-phone subscriptions in the Asia-Pacific and Middle East/Africa regions. EPA/DIEGO AZUBEL PLEASE REFER TO THIS ADVISORY NOTICE (epa05152391) FOR FULL PACKAGE TEXT
Several major Thai television broadcasters are focusing on streamlining their social media strategies to increase their ratings and revenue.
Surin Krttayaphongphun, executive vice-president of Bangkok Entertainment Co, the operator of Channel 3, said the station developed a social media strategy after learning that many brands were using social media to boost sales.
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