LVMH's digital drive takes time despite Apple hire

Patience required: Changing mentalities and priorities at LVMH will take time.

PARIS: When LVMH hired former Apple music executive Ian Rogers to craft a digital strategy, investors may have hoped for some quick results. If so, they are probably disappointed.

Almost a year later, aside from drafting in more digitally-savvy people and taking part in a technology start-up fair, his impact on the world's biggest luxury goods group has yet to become visible.