Exaggerating exercise: Facebook said a few weeks ago that a metric for average user time on videos was artificially inflated as it only counted videos viewed for over three seconds.
At the time, Facebook had said that the "discrepancy" did not impact advertising billings and introduced newer metrics to replace the previous method.
Facebook has made a significant strides into video, which has attracted significant advertising interest and has benefited from the shift in advertising spending towards the internet and other mobile platforms.
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