Apple seeks fresh momentum with iPhone launch


People sit in queue for the release of Apple's new iPhone 7 and 7 Plus in front of the Apple Store in Tokyo's Omotesando shopping district, Japan September 15, 2016. REUTERS/Toru Hanai

SAN FRANCISCO: With new iPhones hitting the markets Sept 16, Apple is seeking to regain momentum and set new trends for the smartphone industry and tech sector. 

The newest versions of the California-based technology giant’s lifestyle-changing iPhone aim to win over users with sophisticated camera technology, water resistance, more power and other improvements. 

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