A customer walks in front of the True shop at a department store in Bangkok, Thailand, November 16, 2015. REUTERS/Athit Perawongmetha/Files
TrueMove is counting on the Pokémon Go phenomenon to spur incremental mobile data usage among its customers playing the augmented-reality game.
The country's third-largest mobile operator plans to roll out a series of attractive data plans once the company releases its localised Pokémon version for the Thai market, potentially in September.
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