LOS ANGELES: US consumers on average still guzzle most of their media content from the TV trough, but live television viewing continues to decline as usage of smartphones and tablets to watch video and consume other media skyrockets, according to a new report from Nielsen.
In the first quarter of 2016, daily time spent using smartphones to consume media among US adults (18+) shot up 60% – from 62 minutes a year earlier to 99 minutes per day.
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