Twitter introduces new app for celebrities to Engage with fans

Twitter's new Engage app, released on June 21, "gives creators, celebrities, and public figures a better way to connect with fans and influencers". 

The Engage app has been designed for those with large numbers of followers to communicate and interact with their fan bases. In a blog post, Twitter's Senior Product Manager Matt Dennebaum explains that the app allows users to access data and insights in real time, highlight important follows and @mentions, and track and review users' own posts.