Finding the next bestseller

Experiment tool: Other than being used to find the next Harry Potter, Hooked can also test scripts and story ideas before they become movies. — Bloomsbury

Two entrepreneurs are betting their new mobile reading app Hooked can unearth the next literary sensation for Hollywood.

SERIAL entrepreneurs Prerna Gupta and husband Parag Chordia launched their mobile reading app Hooked in September as a way to publish fiction for the social media generation.