Rolls-Royce defines the future of luxury with the Vision Next 100

Driver's dream: The car's exterior is otherworldly yet instantly recognisable as a Rolls-Royce.

Luxury automotive brand Rolls-Royce has unveiled its first ever concept car at a special event in London.

"The grand arrival of the Rolls-Royce Vision Next 100 boldly points to a bright future for our marque where our patrons' individual demands for complete and authentic personalisation will be met through an exquisite fusion of technology, design and hallmark Rolls-Royce craftsmanship," said CEO Torsten Müller-Ötvos at the concept's launch.