SAN FRANCISCO: Advertising agencies are for the first time turning to Instagram more frequently than Twitter for social media ad campaigns, a survey showed, a further indication of weakness in an ad sales operation that has been one of the few bright spots for Twitter.
The survey, from a unit of Comcast called Strata, came the same week Twitter Inc said its head of product, who took over the team in September, was leaving.
Already a subscriber? Log in.
Win a prize this Mother's Day by subscribing to our annual plan now! T&C applies.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!