A Adidas shoebox stands above a Zalando cardboard box on a staged scene in Berlin, Germany June 8, 2016. REUTERS/Axel Schmidt
BERLIN: Europe's biggest online fashion retailer, Zalando, facing a growing threat from rival Amazon moving into its territory, is teaming up with Adidas to offer same-day, free deliveries from one of its sports stores.
Berlin-based Zalando, which sells 1,500 fashion brands from warehouse stock, says the project will improve the speed of delivery and product availability and hopefully boost profits, just as Amazon is investing in its clothing labels and ever more convenient delivery options.
