A Volkswagen Beetle for the social media generation

Volkswagen is taking the concept of social mobility quite literally with its latest limited edition vehicle, the #PinkBeetle, the first car with a name that doubles as a hashtag. 

The limited-edition Beetle will go on sale in the US this fall, making it a 2017 model, and will be offered in coupé and convertible forms. But whether people prefer roof up or roof down motoring, it will come in the same unique ‘Fresh Fuchsia' metallic pink paint finish on the outside and very much on-trend fuchsia-tinted plaid seat inserts on the inside.