Indian workers walk through the Mondelez International facility as it is opened in Sri City in the Indian state of Andhra Pradesh on 25 April, 2016. The facility will produce approximately 60,000 tons of Cadbury Dairy Milk chocolate annually. / AFP PHOTO / ARUN SANKAR
Oreo cookie maker Mondelez International Inc's Twist, Lick, Dunk mobile application has been such a success that the snack company plans to roll out similar games in a move away from traditional advertising to create its own content.
The free game launched in November 2012 has helped Mondelez make twice as much money through in-app purchases and ads as it had invested in it, Laura Henderson, global head of content and media monetisation, said in an interview ahead of the company's announcement on Tuesday about the plans.
Win a prize this Mother's Day by subscribing to our annual plan now! T&C applies.
