Republican presidential candidate Donald Trump speaks during a rally in Fresno, California on May 27, 2016. / AFP PHOTO / JOSH EDELSON
WASHINGTON: “Big data” could play a huge role in the 2016 US election, even if Donald Trump doesn’t think so.
Trump, who sailed through the Republican primaries using unconventional campaign rallies and Twitter messages, has indicated that he sees little use for popular data analytics tools to help target specific voters.
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