Google's biggest ace in the hole for VR may just be content

SAN FRANCISCO, CA - MAY 28: An attendee inspects Google Cardboard during the 2015 Google I/O conference on May 28, 2015 in San Francisco, California. The annual Google I/O conference runs through May 29. Justin Sullivan/Getty Images/AFP == FOR NEWSPAPERS, INTERNET, TELCOS & TELEVISION USE ONLY ==

LOS ANGELES: Later this week, Google is poised to give us a closer look at its plans for virtual reality at its Google IO developer conference Mountain View, California. 

A number of early leaks, as well as carefully chosen remarks from executives, suggest that these go far beyond its cheap Cardboard VR viewer. But the frenzy about possible new VR hardware often overlooks another key component of Google's master plan for VR: content.