Visitors look at a presentation at the ActiVision Blizzard exhibition stand during the Gamescom 2013 fair in Cologne August 21, 2013. REUTERS/Ina Fassbender
Activision Blizzard Inc is sweet on mobile advertising.
The new owner of King Digital could soon start displaying mobile ads in King's games as it looks to target the 463 million players who access games such as Candy Crush and Farm Heroes on their smartphones.
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