Netflix need not fear new Amazon Prime spinoff service


  • TECH
  • Wednesday, 20 Apr 2016

epa05111102 (FILE) A file picture dated 16 September 2014 of Netflix CEO Reed Hastings arriving for the Netflix party in Berlin, Germany. Netflix is to release their 4th quarter results on 19 January 2016. EPA/BRITTA PEDERSEN

LOS ANGELES: True to his bona fides as a visionary CEO, Netflix's Reed Hastings saw the competition coming a mile away. 

Maybe too many miles: it was January 2012 when he forecast in an investor's letter that his arch rival in the streaming game, Amazon, would break off the video portion of its free-shipping program, Prime, as a standalone service. 

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