GoPro teams with developers to spur camera sales

Improving products: GoPro has hired away an Apple veteran to become vice president of its design team.

SAN FRANCISCO: GoPro on Thursday announced it is teaming up with outside developers to make it easy to use the company's mini cameras with apps or synch them with other devices.

The effort to make GoPro products more versatile and, ideally, more tempting to buyers was revealed a day after the California-based company announced that it hired away an Apple veteran to become vice president of the GoPro design team.