L'Oréal Paris pushes its augmented reality beauty app with new deal

L'Oréal signs new exclusive license agreement with Image Metrics for MakeUp Genius ©MakeUp Genius

L'Oréal Paris is investing in the development of its augmented reality app Makeup Genius by entering into an exclusive partnership with the augmented reality company behind the project, Image Metrics. 

Originally launched in 2014, Makeup Genius is essentially a mirror that relies on innovative technology developed by Image Metrics to let users apply makeup virtually and in real-time.