Ahead of schedule: The US telco says it will begin testing 5G tech in 2016.
NEW YORK: Verizon Communications Inc is in talks with advertisers and content makers to offer sponsored video, such as sports games and music concerts, to users of its mobile-video service go90 at some time in the future, CFO Fran Shammo told Reuters.
Sponsored data is like a toll-free line to consume data on mobile phones from video streaming to app activity. Wireless providers bring in sponsors such as brands and advertisers to pay for data usage so that it does not count against a consumer's data cap.
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