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Monday September 24, 2012
By FAZLEENA AZIZ firstname.lastname@example.orgPhotos by AHMAD IZRAFIQ ALIAS
JEWELLERY brand Pandora opened its doors at Mid Valley Megamall, Kuala Lumpur, marking its 14th outlet in Malaysia.
The store opening was officiated by Pandora Malaysia managing director Datin Zarida Noordin, chairman Datuk Meer Sadik Habib alongside celebrities Lisa Surihani and Scha Alyahya.
The event also coincides with the launch of the autumn collection at the boutique.
Focusing on the memories of autumn, the new collection focuses on the intricate and feminine details entitled “My Story, My Design”.
It is designed to look perfect on its own or when mixed and matched across the product range with symbols of life, love and luck.
The collection features warm and vibrant colours, a reflection of season to contrast of the striking silver cool shades and the warm hue of gold.
Braided, beaded and twisted metal details are characteristics of the collection that added a sense of elegance and sophistication.
Enamelled rings decorated with engraved flowers and braided precious metal, are striking alone or stacked, and the beautiful simplicity of faceted Murano glass is transformed into sublime charms.
Pandora rings are made from 14 carat gold, two-tone and sterling silver.
The collection also has new faceted Murano charms that features warm and vibrant colours.
Speaking at the launch, Zarida said “Pandorians” were a growing community as more people were embracing the jewellery.
“We started two years ago and within that period, we have opened our 14th outlet.
“This is a clear indication of Pandora’s growing popularity. We have been wanting to open an outlet in Mid Valley for a long time and we got a great location near the Centre Court.
“In two weeks’ time, we will be opening another outlet at the Kuala Lumpur International Airport, which will be a milestone for us as Pandora is considered to be one of the largest in the luxury brand group in Asia Pacific.
“Our quality, affordability, timeless design and attention to detail have made Pandora true to its core, so we hope to continue the tradition of customised jewellery,” she said.
She added the new autumn collection highlighted their commitment to offer all women timeless designs to cherish their journey of life.
Speaking about the brand’s growth, Meer Habib said Pandora was number two among the top jewellery brands in the world.
He said Malaysia alone has many fans even though Malaysia was one of only a few countries in Asia to have Pandora.
“Our average Pandorian is 40 years old but we do see a range from teenagers to 60-year-olds.
“After being in the industry for 30 years, we can see how people are more aware due to the way travelling and technology has evolved.
“With competitive prices and no taxation, we see even tourists buying Pandora.
“It is affordable. People are buying it as gift because gold prices have appreciated.
“This one of the reasons why we came up with the starter kit for the bracelet and charms, to get people into the jewellery,” he said.
Pandora boutiques are located at Bangsar Village II, Empire Shopping Gallery, Subang, 1 Mont’ Kiara, Mid Valley Megamall, Tropicana City Mall, Gurney Plaza, Penang, Setia City Mall, Shah Alam and The Spring Shopping Center, Sarawak, Suria Sabah with boutique kiosks at Pavilion Kuala Lumpur, Suria KLCC, Tangs 1 Utama and Pandora jewellery counters at the Ampang Point Habib showroom.
For details, visit www.pandora.net
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