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Friday August 31, 2012
AFTER the epic launch of the new Heineken bottle featuring global superstar DJ Ferry Corsten at KL Live, Kuala Lumpur recently, the celebration continues with a regional tour of Penang, Ipoh and Johor Baru.
Twilight Actiongirl, Deer Society, Mini Compo, Tommy Cham and Nick Haydez are just some of the acts that have been enlisted to bring fans the Heineken music experience.
The new Heineken bottle launch is part of a global roll-out, streamlining Heineken’s visual identity and making the brand more recog-nisable.
The new bottle features innovative details that provide a contemporary appearance and enhance the overall drinking experience.
Guinness Anchor Bhd marketing director Yap Swee Leng said the company had dedicated a lot of time to the design update.
“After the success of the new Heineken bottle launch at KL Live recently, we want our consumers all over peninsular Malaysia to be able to get a taste of what we experienced.
“That is why we are bringing the party to Penang, Ipoh and Johor Baru,” she said.
The Heineken Progressive Tour hits up north in Penang’s 32 Mansion tomorrow, Ipoh’s Barroom on Sept 8 and travels down south to Johor Baru’s Lost Malaya on Sept 15.
For details, visit www.facebook.com/Heineken or follow @Heineken_MY on Twitter.
·32 Mansion, Penang.
Featuring Deer Society, Twilight Actiongirl, Phil K Lee (Champion, Heineken Found @ Thirst 2010) and Darling Sabrina (Finalist, Heineken Found @ Thirst 2011)
·Barroom, Ipoh. Sept 8
Featuring HypeEmBeats & Jee Hoe, Tommy Cham (Champion, Heineken Found @ Thirst 2011) and Jon Vu
·Lost Malaya, Johor Baru.
Featuring Mini Compo, Nick Haydez (Runner-up, Heineken Found @ Thirst 2011), DJ Faith and KBnL Dancefloor Hell.
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