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Monday April 16, 2012

Time to turn to ebooks

INTEGRATED communications service provider, Maxis Berhad recently launched Maxis ebooks, Malaysia’s first integrated digital book service which can be used across devices.

With the service, Maxis customers will have access to a selection of over 300,000 international and local ebooks from over 40 categories.

Maxis ebooks feature a user-friendly interface and runs on a cloud-based digital bookstore, where customers can download books for free onto their iPads or Android tablets, anytime and anywhere they want.

Get on the bandwagon: Kugan (third from left) with (from left) Maxis general manager and head of innovation, product and device Navin Wathan, Cempaka Group of Schools director Iskandar Raphael Hamzah and Alcatel-Lucent Malaysia president and managing director Mohd Fazlin Shah Mohd Salleh with smart devices showcasing Maxis ebooks.

For the future, Maxis is working closely with the relevant authorities and bodies to extend the current available ebook selection by offering digital versions of school books for children.

Maxis vice-president and head of product, device, innovation and roaming T. Kugan said, “Maxis has recognised the shift towards digital content and with the launch of Maxis ebooks, we are looking at providing Malaysian readers with the hassle-free experience of browsing, purchasing and reading their favourite local and international books on their tablets or PCs. This will also provide local publishers, authors and educational institutions with a formidable platform that makes it possible for them to reach a larger audience.”

Maxis ebooks are available on devices using Apple and Android operating systems, such as iPads and Samsung Galaxy tabs, where users can sync their ebooks with up to six of their devices.

The service also allows consumers to build their personal library of favourite titles and includes features like a dictionary, tagging and a notes function.

The titles available include books that range from best-sellers and novels to lifestyle and self-help categories.

Prices for the digital books downloaded through Maxis ebooks range from RM8 to RM99 each in local languages including English, Bahasa Malaysia and Chinese, as well as international languages.

There are also 45 free titles which are available to customers. Purchases will be reflected in customers’ Maxis bills or deducted from their Hotlink accounts.

As an added incentive, customers can download a free ebook from a selection of titles without incurring data charges until May 31 for those who download the books over Maxis’ 3G network.

As part of this service, Maxis is also looking to nurture the growth of local books and content by partnering with local publishers, authors and educational institutions to grow the amount of local content in its digital library.

To-date, Maxis has already partnered with Cempaka Schools to eventually distribute learning content comprising publications and reference materials by its teachers through Maxis ebooks, enabling students to digitally access such content.

For details on Maxis ebooks, visit www.ebuuk.com.my or download the app for free from Google Play and Apple’s App Store.


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