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Saturday January 29, 2011

Beanbag movie experience

MOVIEGOERS in Penang can consider themselves the envy of the rest of the nation as the country’s first Beanieplex has opened in the state.

The Beanieplex, situated in TGV Cinemas’ new multiplex at 1st Avenue Mall in George Town, features funky beanbag seats. It can accommodate 40 patrons.

“Space is a premium, with legroom of 2m, allowing customers to be at full recline,” said TGV Cinemas Sdn Bhd chief operating officer Kenny Wong.

Wong said tickets for the Beanieplex seats were currently sold at an introductory price of RM26 per pair.

He had earlier, together with 1st Avenue Mall Sdn Bhd director Datuk Sonny Ho, opened the TGV multiplex in the mall which is the company’s 16th outlet in the country.

Nice and cosy: Members of the media and guests watching a movie while relaxing on the beanbags.

The multiplex has eight movie halls, including the Beanieplex, with a total seating capa-city of 1,310.

“The TGV 1st Avenue is our first outlet on Penang island and we are delighted to bring the moviegoing experience in the island to greater heights with the Beanieplex concept,” he said.

“Beanieplex patrons can snuggle comfortably into the soft, cushy beanbag seats that come in pairs, for a cosy and relaxed viewing experience,” Wong said.

On why Penang was chosen to be the first to feature the Beanieplex concept, he said Penangites were known to be prudent and wise consumers.

“If the concept works here, chances are it will work anywhere,” said Wong who is also a Penangite.

He said that response had been phenomenal since the soft launch of the Beaniplex two weeks ago.

“This is very encouraging and more Beanieplex halls will now be considered for other locations as well,” he said.

“From the extensive research we con- ducted, comfort is a big priority for our patrons and we strive to meet their needs at TGV Cinemas,” he added.

Wong said TGV planned to open another outlet on Penang island next year.


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