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Thursday September 2, 2010
THE local Malaysian Indian movie industry received a boost from Astro via its Vaanavil Drama Producing Project 2010 recently.
A total of RM1.35mil has been allocated for 27 local production houses with a fixed grant of RM50,000 each to produce their dramas for the TV station.
This is the Indian channel’s first endeavour in the local drama arena in their aim to provide opportunities to produce more dramas for Astro and to discover new and fresh content.
Vaanavil has always had a commitment to support the development of the Malaysian Indian movie industry by giving local content more airtime on its platform.
“Local talent development is always our ultimate objective and we have conducted various programmes to create opportunity for Malaysian talents,” said Astro content management group director Dr Rajamani Chellamuthu.
Astro has organised several singing contests, competitions for short film and dance, workshops and music training courses in the past.
The company received close to 50 entries for the drama contest from all over the country from production houses or businesses with principal activities involving the audio and visual production of media content and are licensed by Finas.
A panel of three well-known judges were appointed to select the 27 best scripts for the second round based on the story, script, screenplay and originality.
Later, the selected applicants were called in to attend a pitching session to elaborate on the theme, screenplay, characterisations and cast.
“Besides giving opportunity to local producers and directors, this project will also create a platform for new actors, actresses, writers, dancers and music directors,” he added.
The successful producers were invited for a cheque presentation ceremony attended by Deputy Plantations, Industries and Commodities Minister Datuk G. Palanivel, members of the local Indian movie industry and members of the media recently.
Palanivel in his speech congratulated Astro on their endeavour, saying that the network had successfully brought the Indian community closer.
“You (Astro) have worked towards community development and I have no doubt you will be able to tap into new markets especially in Europe, North America, Singapore and even India because the Malaysian context is different,” he added.
The 27 production houses will produce two episodes of 20 to 25 minutes each for Astro Vaanavil within the next two months.
Each participant will be given RM20,000 from the total allocated amount in advance to produce the drama.
The remaining amount will be given upon completion of the drama.
Catch all these dramas on Vaanavil (Channel 201) starting from Ponggal 2011.
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