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Tuesday October 19, 2010
UNITED States shoe brand Rockport has opened its first concept store in Malaysia at The Curve shopping mall in Mutiara Damansara. This is the first of Rockport’s progressive retail concept globally and the first of many stores to open in Malaysia.
The design of the first store in Malaysia is based on an international concept
which was introduced in 2009 and is
used all over the world in Rockport stores in many countries, including the United States, Russia, Hong Kong and India.
By the end of the year, there will be at least three Rockport Concept Stores in Malaysia.
Two more concept stores will open in Queensbay Mall, Penang and Bangsar Village, Kuala Lumpur.
Rockport is a global leader in men’s and women’s footwear.
With a rich and innovative heritage built around walking, and with the support of adidas, Rockport is not only known for engineering comfortable footwear but also for offering stylish dress and casual shoes that appeal to today’s global metropolitan professional.
With 987 sq. ft. in size, the store will offer a selection of the Summer and Fall 2010 men’s and women’s collections, featuring adiPRENE by adidas technology.
Not only does adiPRENE by adidas technology provide shock absorption in the heels of Rockport’s men’s and women’s shoes, adiPRENE+ is in the forefoot for extraordinary cushioning which translates into ultimate walking comfort.
Encouraged by the response thus far, Rockport Malaysia brand manager Chuah Jo Vin is confident that the Rockportbrand will only reach greater heights.
“Rockport has a lot of potential to grow in the Malaysian market from the results we have gathered.
“With the combination of contemporary style and engineered comfort, we aim to be a leading footwear brand in Malaysia in the years to come.
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