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Saturday March 28, 2009

MBO Cinemas opens first cineplex in East Malaysia

KUCHING: MBO Cinemas will open a new eight-screen cineplex here in June, its first in East Malaysia and sixth overall.

The cineplex, located on the top floor of The Spring shopping mall, will have a total seating capacity of 1,584 with the largest hall accommodating 426 patrons.

Chief operating officer Ikmal Nizam Ariffin (pic) said the company planned to spend about RM8mil to open the cineplex.

”We will be spending about RM800,000 to RM1mil per hall,” he told reporters after the launch of MBO Cinemas’ partnership with The Spring late last week.

He said MBO was moving into the Sarawak market as the time was right for a new cineplex to make its entry.

”The market is big in Kuching and we hope to capture at least 60% of it,” he said.

He added that besides Kuching, MBO will also be setting up new outlets in Johor Baru and Klang this year.

The Johor Baru cinema is expected to open in June while the Klang outlet will probably be ready in the third quarter of this year.

MBO currently has cineplexes in Ampang, Kluang, Malacca, Seremban and Batu Pahat.

Ikmal Nizam said the Kuching cineplex, with eight halls, will be the company’s second largest after the 10-hall cineplex in Ampang.

He said special features in the Kuching cineplex will include a 3D projector and “couple seats” for pairs.

”The 3D projector will be MBO’s first and it will be placed in the largest hall. We will also have one hall designated for couple seats which can accommodate about 50 pairs,” he said.

Meanwhile, The Spring’s head of leasing Andy Song said the mall will launch its final phase of retail space on its second floor in June.

”This will mainly be an entertainment floor targeted at the younger market, those aged between 15 and 35,” he said.

He said the floor would be anchored by MBO Cinemas as well as a karaoke outlet. In addition, there will be 13 retail concessionaires, three food and beverage outlets and three kiosks.


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