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Saturday October 31, 2009

Groups want suggestive ad snipped

THE “Cut Already?” P1 WiMAX advertisement has created a furore among several quarters, especially women’s groups, for its suggestive connotation, reported Nanyang Siang Pau.

Kuala Lumpur-Selangor Chinese Assembly Hall Wanita chief Alice Lee urged the company to retract the advertisement because it made women feel uncomfortable.

“It was done in very bad taste and is filled with sexual innuendo,” she said.

Blogger Teo Bak Kim said he was surprised that the commercial was approved when the Government was well known to be strict in advertisement regulations.

“It is vulgar and its suggestive remarks set a trap for the audience to make the negative association,” he said.

Wanita MCA chief Datin Paduka Chew Mei Fun said she would write to the company and demand that the advertisement be pulled out.

“The company should apologise because the advertisement is insulting and it discriminates against women,” she said.

She also urged advertisement producers to be more sensitive and to stop making disrespectful commercials.

Deputy Information, Communications and Culture Minister (II) Heng Seai Kie said the advertisement was rejected by RTM for not complying with its code of content.

“It is now only allowed to be broadcast on private television stations.

“However, I have directed the Malaysian Communications and Multimedia Commission to study its content and see if it contains any sexual references or not,” she said.

> Sin Chew Daily said in its editorial that the revised National Automotive Policy was still very protective.

It said the new implementation was not in line with the call for globalisation and open policies by Prime Minister Datuk Seri Najib Tun Razak.

It said the country would be left behind if it did not allow free trade and competition.

“If we do not move forward now, we will lose our competitiveness in the world economy,” the paper said.

Other News & Views is compiled from the vernacular newspapers (Bahasa Malaysia, Chinese and Tamil dailies). As such, stories are grouped according to the respective language/medium. Where a paragraph begins with a sub-heading, it denotes a separate news item.


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