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Monday June 9, 2008

New life for bags

SAMSONITE bag owners in the Klang Valley can now forgo the hassle of getting their them repaired through retailers with the opening of Samsonite’s flagship Boutique and Service Centre in Bangsar.

Samsonite Malaysia country manager Desmond Nathan said it would be more convenient and time-saving for customers when they send their bags direct to the repair centre, instead of sending it through the retailers.

“We’re looking at dramatically slashing service time by bypassing the retailers and dealing directly with our customers.

“We want to take the load of receiving damaged bags from our retailers so they can concentrate more on sales and building the brand,” he said, adding that the primary aim of the service centre is to ensure Samsonite’s continued market dominance.

All set: Nathan looking at some of the bags at the company's flagship store.

He added that the centre’s location in the heart of Bangsar was strategic and ample parking space was provided.

“It’s more than just a luggage, it’s a lifestyle,” Nathan said, as customers seek bags that match their personality and preference.

At the service centre, the repairmen tend to 25 to 30 bags a day. A variety of bags could be seen at the centre, from Samsonite’s classic bags from the 1970s to children's bags; a testament of the durability of Samsonite bags and its wide range of customers.

The time and cost needed to repair the luggage depends on the extent of damage. In some cases, an on-the-spot replacement of parts is all that is needed. If it is just a minor repair that takes less than 30 minutes, customers can browse the showroom while waiting.

Those residing outside KL and those who still prefer to send their luggage for repair through retailers can still do so.

There are eight Samsonite concept stores but there are plans to increase it to 18 by year-end.

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