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Wednesday July 25, 2007

Fashion TV show to unearth talents


FASHION lovers now have a reason to stay home and watch television every Friday as Project Runway Malaysia premieres next month.  

Adapted from the highly successful reality series that hit America a few years ago, 8TV is now giving all imaginative and talented local designers a chance to carve their careers with the localised version aimed at discovering the next big fashion designer and launch the winner's career.  

Stepping in the shoes of Project Runway's prolific model host and judge is local supermodel and thespian Bernie Chan while famous celebrity stylist Peter Lum takes on the role of the facilitator filled by Tim Gunn in the original version.  

Ready: The 15 finalists and models posing with Bernard (bottom, second from left). They will be competing for the grand-prize of RM100,000.
Chan will be the link between the show and viewers at home, giving in-depth rundown of what has been happening every episode and she will also be sharing her vast experience and valuable insights of the fashion industry from her modelling days.  

Heading the panel of judges is no other than our very own fashion designer guru Datuk Bernard Chandran, editor of EH! Asiah Mion, editor of Female Seema Viswanathan, chief editor of Glam and EH! Wirda Adnan and managing editor of Female, Marie Claire, Men's Health, and Seventeen, Aster Lim.  

“The winner of this series has to be more than creative and talented. One has to be good with their skills, the clothes they make must be aesthetically pleasing, flexible when adapting to clients’ taste, willing to take risks when creating new innovation with art and a positive attitude to complement the personality - a feat that is not easy to achieve at all,” Bernard said.  

Other big names in the industry, which will also appear throughout the series as guest judges include Tom Abang Saufi, Edmunser, Melinda Looi, Sonny Son and Jaclyn Victor.  

“With fashion as spectacle, favourite designers are too numerous to mention whereas only the 'true' designers who do have the special qualities and skills remain on today's top list. With this series, 8TV is proud to be able to provide this platform,” 8TV general manager of brand management group Airin Zainul said.  

Well known: (From left) Chan, Lum and Bernard will all be part of the exciting new reality series Project Runway Malaysia.
Similar to the American version, 15 finalists have been chosen from the thousands of hopefuls who auditioned for a chance to be on the show and 15 models have also been selected to wear the designers' creations every week.  

The 15 competitors will take on the role of a designer and depending on the assignments, they will be given a set budget and to finish each design within a limited time frame.  

Weekly challenges vary, where the designers must either work individually or collaborate in teams.  

Once completed, the designers must dress and style their models for the judging process on the runway.  

These models are also in the competition, as every designer that is eliminated each week the assigned model will also be eliminated.  

In addition to the lucrative RM100,000 cash prize, the grand-prize winner will also receive a development fund and retail space courtesy of Parkson Corporation. Other sponsors of the show are Poh Kong and L'Oreal. 

Project Runway Malaysia will premiere on 8TV on Aug 3 and will on every Friday at 9.30pm. 


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