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Monday November 28, 2011

Amphil to start sale of high-end Rimbun condos

It’s optimistic of take-up for high-end, green condo

PETALING JAYA: P. K. Poh, the chief executive officer and director of relatively new boutique developer Amphil Corp Sdn Bhd, is a perfectionist.

The company will start selling its maiden project Rimbun, a “green” high-end condominium project, next month. However, Poh is still unsatisfied with the number of green features being offered as he feels there should be more.

To be located in Jalan Ampang Hilir, behind the Great Eastern Mall in Kuala Lumpur, there will only be 56 units with prices ranging from RM1,000 to RM1,200 per sq ft. With a gross domestic value of RM200mil, the 17-floor Rimbun comprises 28 units with a built-up area of 3,500 sq ft and 26 units with a built-up area of 4,500 sq ft.

Poh: ‘It’s not just about paying lip service.’

There will also be two triplex penthouses with built-up space of 18,000 sq ft. Poh said Amphil would retain one of the penthouses.

“We have not fixed the price for the penthouse and will probably offer it based on negotiation basis. Seeing as there will only be one owner, we give them the flexibility to redesign it.”

Poh said Rimbun was targeted at individuals in their mid-forties and onwards.

“These are the people who have travelled the world, stayed in the best hotels, are currently living in large, luxurious houses and whose children have flown the coop, locally or overseas.

“They may now prefer to move from houses to a more secure condominium unit that is at least 3,500 sq ft, with high-tech smart home systems and broadband connectivity. Anything smaller in size will not be comfortable for them as they are used to a spacious environment,” he said.

Poh said he was optimistic of the potential take-up for Rimbun.

“Of course, we don't expect it to be totally sold out in a week. But we don't want it to be that way as well. We want people to understand and appreciate what we're offering.

“Rimbun is just minutes away from all the excitement in the KLCC vicinity with all the dining, shopping, entertainment and commercial outlets. Yet, it does not have the noise and cramped conditions of city living.

Lush greenery: An artist’s impression of Amphil’s Rimbun condominium.

“Our access is via tree-lined avenues and we are surrounded by a polo club, a golf club, parks, lakes, top medical centres, a number of international schools and so on. We call it the best of both worlds,” he said.

Poh said Rimbun would be marketed on a “personalised” basis. “Once they have expressed an interest in our units, all they have to do is fill in their details on our website and we will meet them personally.”

The name Rimbun, which means “lush, leafy greenery,” is matched by a plethora green features that will be incorporated into the building.

The environment-friendly features include solar photovoltaic panels, rain water harvesting system, aerated concrete blocks, high internal ceilings, high performance glass, low volatile organic compounds paint, green label fittings, energy-efficient lighting, titanium dioxide coating, motion sensors, energy-efficient lifts, recycling bins, non-chemical swimming pool, herb garden, drip irrigation with rain sensor, naturally ventilated porch and terrace, recycled rubber humps, hybrid vehicles car park and fume extract sensors.

There will be more features but right now, Poh prefers to keep them under wraps for competitive reasons.

Rimbun has also achieved the internationally recognised green-mark gold plus provisional certification from the Building and Construction Authority, Singapore.

One of the biggest challenges leading up to full construction of the building was for Amphil to ensure that it complied with the dictates of Conquas, which is Singapore's construction quality assessment body, said Poh. The project is slated for completion in the third quarter of 2014.

Poh said that the company did not decide to go green in a big way just because it felt like the “in” thing to do.

“With all the environmental degradation and global warming that are going on, we felt that we needed to build something sustainable.

“It is said that buildings contribute 40% to the total carbon emissions, which makes developing a truly green building a heavy responsibility and it behooves us to ensure that our carbon footprint is reduced as much as possible,” he said.

Poh said it was uncommon for a typical condominium project in Malaysia to have so many green features incorporated into its structure. “This makes Rimbun stand out from the rest.

“A developer may incorporate a number of green features over a range of projects but never so many into just one.

“It's not just about paying lip service. Ultimately, it's our residents who will benefit. We want to engage our residents long after the project has been completed.”

Amphil was set up in 2007 and spearheaded by Poh, who has 30-odd years of experience in the property market. He is also a director and adviser for Tradewinds Corp Bhd.

Poh said Amphil comprised “a very small team of people” that was supported by a strong group of consultants and engineers with years of experience.

The company is solely focusing on Rimbun but is open to potential joint ventures for future projects.

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