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Tuesday September 18, 2007
KUALA LUMPUR: Carrefour Malaysia expects to rake in sales of RM15mil to RM20mil over the next three months with the launch of its Ramadan and Raya campaign and promotions yesterday.
The hypermarket chain is investing about RM3mil for its campaign and promotions, which ends on Nov 10.
Carrefour Malaysia and Singapore managing director Shafie Shamsuddin was confident the campaign would boost the hypermarket's sales.
“We project a 15% increase in sales during this period,” he said after the campaign launch yesterday.
Carrefour Malaysia posted RM1.2bil sales last year and is on track to hit 30% growth this year.
For its SME Bazaar Ramadan, Carrefour will set up booths outside selected stores at Subang Jaya, Wangsa Maju and Klang.
“The purpose of this bazaar is to offer an assortment of food and products to customers, create a shopping ambience and provide business opportunities to small and medium enterprises,” he said.
Shafie said 5% of the proceeds from Bazaar Ramadan would be donated to Perwira K9.
Shafie also said he expected consumer spending to remain strong especially in the run-up to the Hari Raya festivities.
“We've had good response especially from the Malay consumers. We believe they are wiser now in their choice of where to shop. They are more discerning as to which hypermarket offers the lowest prices.
“In the past one week, we've experienced good growth in terms of sales and we anticipate it to increase further when the balik kampung exodus begins,” he added.
On expansion plans, Shafie said the hypermarket operator planned to open three outlets next year, with the first targeted by June.
“We plan to open two in the Klang Valley and one in Kuantan next year,” he said.
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