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Thursday December 6, 2012

Hypermart steps up efforts to help kids with leukaemia

TESCO Malaysia, in its efforts to help children with leukaemia recently launched the Walk for Life 2012. which will be held on Sunday at the Bukit Jalil Park in support of underprivileged children suffering from leukaemia.

With the theme ‘Helping Children with Leukaemia’, this project is one of Tesco Malaysia’s fundraising efforts aimed to raise RM1mil to help 100 children with leukaemia from underprivileged backgrounds over three years.

“Walk For Life is our way of giving back to the community while getting our customers and colleagues involved in our community programmes.

“We always strive to contribute positively to the community whether through the way we operate or by supporting the community for a better future,” said Tesco Malaysia corporate social responsibility head Lee Ann Low.

“The funds raised today will be used to help finance the crucial treatment cost for underprivileged children with leukaemia as well as help their families bear transportation costs.

“Not only will they have a chance to help those in need, but at the same time, participants can enjoy some family fun time at the walk,” Low added.

In addition to the walk, the event also features activities such as a Walk’n’Hunt where participants have a chance to win a year’s worth of groceries, a cook-along with celebrity chef Sherson Lian, game stalls and an appearance by award-winning cheerleading team, Dynamitez.

The event is open to all members of the public and tickets to participate in Tesco’s Walk For Life are priced at RM15 for adults and RM10 for students.

The tickets can be purchased at any Tesco outlet in the Klang Valley and the company hopes to raise RM50,000 through the initiative.

University of Malaya Medical Centre (UMMC) consulting paediatric haematologist and oncologist Prof Dr Hany Ariffin said, “Childhood leukaemia is no longer a death sentence. Cure rates for lymphoblastic leukaemia, the most common type, are currently between 80-85%.

“Most children grow up completely cured and can lead normal, productive lives.”

“No child should be excluded from the chance of being cured simply because of their poor socio-economic standing.

“The support and participation by the public at the Walk for Life can make a big difference,” she added.

The Walk for Life has garnered great support from Tesco suppliers such as Nestle, Serba Wangi, TCC Global, Total Solution, Team Lobos, Liasara Fine Food, LIG Sales, Semarak Resources, Top Office and Mehko.

Since the launch of the Helping Children with Leukaemia campaign in August, Tesco has raised RM162,000 for the UMMC.

The funds to help finance the children’s treatments are disbursed on a quarterly basis to deserving children with leukaemia identified by medical centre.

To find out more about Walk for Life, visit www.tesco.com.my/walkforlife

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