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Wednesday September 21, 2011

Deepavali sale inspired by Bollywood outfits

CHETNA Sachdev Mangat’s inaugural Deepavali sale in 2009 at Citrus hotel was such a hot poppadam that many were disappointed when she failed to have one the following year.

“I was busy having a baby!” said the effervescent Chetna, who is married to MAS pilot Keshvinder Singh Mangat.

“Now that my son Har Anhad is one year old, I have time to organise my annual Divine Diwali sale again.”

The 28-year-old businesswoman hails from Bangkok.

Alluring: A trendy Anarkali design with velvet and brocade finishing.

She is a third generation Thai who speaks and writes Thai perfectly.

Her father owns Manufex which imports and exports Thai and Chinese textiles and she used to help her father as a Jill-of-all-trades.

“Manufex exports to the Middle-East, Europe and Africa so I am familiar with running a trading business.”

She met her husband through mutual friends who had match-making in mind.

“Well, it worked as we dated for two years and now I am married and living in Kuala Lumpur. We got married on the ultra-auspicious date of 08-08-08.”

Khaaz is Chetna’s own small business as she has plenty of contacts in India.

She buys directly from the makers so there are no middleman mark-ups.

“This allows me to keep my prices reasonable as I have no overheads. My business is Bollywood-inspired. My father supports me but I run it on my own. Khaaz does not have a boutique yet and I hold private home sales. I am lucky because I only work whenever I feel like it, as I am now a mother. From next year, I plan to hold my sales twice a year.

“Khaaz means ‘special or exclusive’ in Sanskrit and Persian. ‘Khaaz’ pretty much explains my vision,” said Chetna.

‘Divine Diwali Delights 2011’ will flaunt a bewildering choice of 500 outfits, from colourful saree, ready-to-wear dresses, unstitched to semi-stitched shalwar kameez, kurtis and anarkalis, which is the rage in Bollywood.

“My aim is to have something for every budget,” said Chetna.

“The most spectacular sarees and anarkalis are no more than RM800 and a dress starts from RM100. This year I am bringing in costume jewellery. Fashion should be fun and not be constrained by budget. Luckily Indian fashion allows you to doll up like a Bollywood star on a small budget.”

The Divine Diwali Collection sale will be from Sept 23 to 25 at the Citrus Hotel, Jalan Tiong Nam off Jalan Raja Laut from 11am to 8pm.

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