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Wednesday September 22, 2010

Saree shop opens in Klang

SRI Kumaran’s Textile Sdn Bhd along Jalan Tengku Kelana in Little India, Klang is known as the ‘house of silk sarees’ as it sells the latest saree fashion.

Women are spoilt for choice as more than 3,000 latest saree designs, designer sarees and more are available for petite, average and plus-size women.

Proud owners: Teagarajan (second left) with Mohan (third right) showing off some sarees at the shop launch.

Kuala Lumpur Selangor Indian Chamber of Commerce and Industry president Datuk V.K.K. Teagarajan officiated at the opening of the textile shop recently. To mark the event, the company distributed 1,000 copies of The Star newspaper for free to shoppers and tourists.

“If you have seen a woman wear our exclusive sarees, you will understand why there are repeat customers,” said Sri Kumaran managing director N. Mohan.

“Women cannot go wrong with a fashion choice that has been ‘in’ for thousands of years,” he said.

Owner of five saree outlets in Klang, Mohan said the saree is a coveted apparel and his shops offer contemporary styles.

The bosses: Sri Kumaran Textile founders (from left) N. Ravichandran, N. Radhakrishnan and Mohan started the business in 1992.

“Most young ladies wear sarees on social occasions and these sarees have exquisite embroidery, crystals, diamantes, patch and mirror work,” he said.

Mohan added that the sarees at Sri Kumaran’s were made by village craftsmen in India.

He said the saree was considered a contemporary apparel as the Pussycat Dolls had chosen to wear it to the red carpet at the annual Fashion Rocks concert in New York.

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