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Wednesday July 14, 2010
By ZAZALI MUSA firstname.lastname@example.org
JOHOR BARU: Nestle (M) Bhd will invest RM20mil this and next year to increase the production capacity at its Kit Kat plant in Chembong, Negri Sembilan.
Nestle Products Sdn Bhd business executive manager (confectionery division) Andrew Cooper said this would increase the plant’s capacity by 30%.
He declined to give more details on the exact volume of Kit Kat (wafer fingers in milk chocolate) churned out by the plant yearly, saying only Nestle (M) could make the announcement.
“We’re planning to have Kit Kat’s 75th anniversary celebration soon, probably our holding company will announce something in conjunction with the event,’’ Copper told StarBiz.
He said this when met at the fifth edition of the Nestle Nourishing Malaysia Showcase event that took place at AEON Jusco Bukit Indah shopping complex recently.
Cooper said 75% of Kit Kat wafers produced at the Chembong plant were exported to Asean countries, 10% to the Middle East and the balance to markets such as China, India and South Korea.
He said countries in the Middle East also offered good growth potential as all Nestle products made in Malaysia were certified as halal.
“For our confectionery products in Malaysia, 70% of the consumers are from urban areas while 30% are from rural areas,’’ he said.
Cooper said the company wanted to penetrate further the rural areas and would look at ways to attract more young consumers.
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