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Saturday March 27, 2010
By LEE KIAN SEONG
KUALA LUMPUR: Berjaya Corp Bhd chairman and chief executive officer Tan Sri Vincent Tan and Tan Sri Lim Kok Wing have been named The BrandLaureate Entrepreneur of the Year Award and The BrandLaureate CEO of the Year Award respectively.
They received the awards yesterday during the BrandLaureate Awards 2009-2010 gala dinner, which was attended by over 900 guests.
Organised by The Asia Pacific Brands Foundation, the BrandLaureate Awards 2009-2010, which has the theme Your Brand, the Masterpiece, recognises the best brands from Malaysia and the Asia Pacific.
Award categories were the BrandLaureate Corporate and Product Branding, the BrandLaureate Master Awards, the BrandLaureate Specialty Awards, the BrandLaureate Societe Awards and the BrandLaureate Brand Personality.
Under the BrandLaureate Brand Personality category, there were the BrandLaureate Entrepreneur of the Year Award, the BrandLaureate CEO of the Year Award, the BrandLaureate Brand Personality Awards and the BrandLaureate Country Branding Awards.
In the BrandLaureate Brand Personality Awards category, Sunway Group Bhd founder and chairman Tan Sri Jeffrey Cheah, Universiti Malaya pro-chancellor and IJN Foundation chairman Toh Puan Dr Aishah Ong and former Asian Cycling Confederation president Tan Sri Darshan Singh Gill were the recipients.
In the BrandLaureate Country Branding category, National Art Laureate Datuk Syed Ahmad Jamal, international shoe designer Datuk Jimmy Choo, jazz queen Datuk Sheila Majid and astronaut Datuk Dr Sheikh Muszaphar Shukor Al-Masrie were the recipients.
BrandLaureate chief executive officer Dr K.K. Johan reiterated the need for organisations to develop their brands to be masterpieces.
“For Malaysia to stay ahead of the competition and be a developed country, we need make quantum leaps and create masterpieces of whatever that we are doing,” he said.
He said masterpieces were not created overnight and the same could be said of great brands.
“They go through a series of branding processes before they can reach the pinnacle of success,” he said.
He pointed out that brands must also exude positive energy to connect with the target audience.
“It is not enough to create brand awareness and to have a positive brand image but we must be able to create positive brand experiences for the consumers so much so that consumers aspire to own the brand and identify with it,” he said.
He said brands must be able to move on with times and be dynamic enough to keep up with times – be innovative, relevant and functional and to meet the changing trends and lifestyles of the consumers.
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