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Friday March 26, 2010
By CHARLES FERNANDEZ Photos by Samuel Ong
MOBILE phone company eTouch Mobile is the latest to join the World Cup fray in South Africa with the launch of the “Jom Bola” campaign and the eTouch’s Touchberry Pro Series.
Deputy Domestic Trade, Co-operative and Consumerism Minister Datuk Tan Lian Hoe kicked off the dual launch at the Mydin hypermarket in USJ1 recently.
Tan said it was encouraging to see Malaysian companies coming up with locally-made products, thus giving mobile phone users more choice to choose from the latest mobile phone range.
“It is always difficult to break into any established market, more so in a competitive industry like mobile phones.
“There are a lot of big boys out there who have their fingers in the pie but Malaysian products can match up to the challenge,’’ said Tan.
She said Malaysians should be proud of homegrown brands as a great number of Malaysian-made products and services were well received locally and abroad.
“These products have set a benchmark for others in the global market to follow and some brands have made it as a global brand name or icon,’’ she added.
The Pro Series comes with applications like email, high speed Wi-Fi, Qwerty keypad and touch screen capability, retailing from RM299 to RM599.
eTouch mobile managing director Siew Ai Fern said the new series was conceptualised with the Malaysian public in mind
“We hope that it will be a symbol of Malaysian ingenuity and design, giving everyone an opportunity to keep in touch with the world in style and with cutting- edge technology in line with our tagline 100% Local Brand Global Market,’’ said Tan.
She said eTouch was being distributed in seven countries and it was set to double its international distribution network by the end of the year.
She added that eTouch would be increasing both their distribution and service points.
The mobile phone range varies in design and functions and is packed with features such as dual SIM card capability giving the user a 2-in-1 advantage instead of carrying two handphones with different numbers.
And that is not all. By buying this phone, two lucky people from Malaysia will be flown by eTouch to South Africa to be among the thousands of spectators watching the World Cup live in June and also take in the best sights of South Africa in the “Jom Bola” campaign.
There are more than 30 models to choose from, including the Smartphone Touchberry Pro Series, TV-enabled range, Dual Sim Card range and the WiFi range.
The two-month long “Jom Bola” campaign ends on May 15.
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