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Berjaya Retail to open 30 stores in S-E Asia

Thursday February 3, 2005

Berjaya Retail to open 30 stores in S-E Asia

BY ANGELINE FOO

BERJAYA Retail Sdn Bhd, a subsidiary of Berjaya Group Berhad, plans to invest RM15mil to RM20mil to set up 30 Motivi and Caractere stores in South-East Asia in the next five years. 

The target countries for the women fashion labels from Italy-based Miroglio Group are Thailand, Indonesia and Singapore, Berjaya Retail, executive director Francis Lee said. 

He said the company, which was planning to invest RM4mil to RM5mil in five to eight stores for the two labels in Malaysia, was targeting sales of RM1.8mil to RM2mil in the first year of operation. 

Initial talks with major shopping malls in the Klang Valley such as Suria KLCC, MidValley Megamall and Sunway Pyramid were currently under way, he said at the signing of agreements with local shopping malls Berjaya Times Square and 1 Utama Shopping Centre in Kuala Lumpur yesterday. 

The agreement will mark the establishment of three new Motivi and Caractere boutiques – one Motivi store each in Berjaya Times Square and 1 Utama Shopping Centre, and a Caractere boutique in 1 Utama Shopping Centre – all slated for opening next month. 

Malaysia is the first country in Asia to carry the Motivi label. Caractere boutiques have been set up in China, Japan and South Korea. 

From left: International directors for Motivi and Caractere of the Miroglio Group Luigi Ferraro and Giancario Fubini, Francis Lee, Bandar Utama City Centre Sdn Bhd director Datuk Teo Chiang Kok and Berjaya Times Square GM K.S. Wong at the signing of the agreement.
Miroglio Group is a leading European textile company with annual turnover of more than 960mil euros.  

With a total of 36 companies under its belt, the group produces 10 million garments, 25 million kilos of yarn and 100 million metres of fabric yearly. 

Lee said Motivi products would be in the same price range as brands such as MNG and Zara, while Caractere would be marketed as a more upmarket brand due to the usage of slightly more expensive fabric. 

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